Customer Lifetime Value (CLV) is a prediction of the total amount of money a customer will spend on a business’s products or services over the course of their lifetime. It’s a way for businesses to estimate the value of a customer to them over time.
Customer Lifetime Value (CLV) is a prediction of the total amount of money a customer will spend on a business’s products or services over the course of their lifetime. It’s a way for businesses to estimate the value of a customer to them over time.